Any online reference to a company’s information on a third-party website or local directory is known as a local citation. It features the name, address, and phone number of the company along with customarily additional information such as website URL, working hours, product and service information, photographs, videos, and social network links.
The best example is Bleen. Bleen is one of the Australian local business directories as well as a Service marketplace. The website has information on all local businesses in different categories. Whether it is automotive, beauty, entertainment, health, flooring services, etc. they also provide details about the businesses, services they offer, etc. businesses can create their profile and make changes whenever needed.
If you want to increase the visibility of your business’s local searches within a precise radius and area surrounding it, building local citations is vital.
Building Local Citation
List in Top 3 Data Aggregators
There are multiple directories online. They would likely have a lot of gaps in their data if they each relied on business owners providing NAP information directly. Most business owners simply don’t have the time to browse thousands of websites. This issue is resolved by data aggregators. These companies gather information about businesses and disseminate it to several websites. If these individuals have your information, you may find yourself cited in several locations.
Submit to Other Sites
Many well-known websites receive NAP data from the “big three” data aggregators, although not all of them. The main sites are therefore frequently helpful. Look for the list and send your submissions to the places that seem worthwhile. How do you identify the particular ones? There is a good likelihood that they are worthwhile if you have heard of them. Otherwise, you can find the list on Google.
Submit Information on Popular Local Sites for the Specific Industry
Just like Flooring Domain which is another flooring directories listing the details of all flooring contractors in Australia. Upon checking this directory, you will find your competitors already published their advertisements on it. This is because the flooring domain is industry-specific and if anyone has to look for a flooring contractor, they can directly find someone here in the nearby area.
Unstructured Citation
By the time you reach this point, you’ve probably already outperformed the majority of your rivals in terms of structured citations. Unstructured citation is an entirely separate thing. They frequently result from press mentions, testimonials, and blog entries about your company. They are therefore more difficult to acquire than structured citations. For someone to write about your company, they must genuinely care about it.
Industry Link Online may not be like any of the online directories, but people write blogs, business news, and articles on any new product recently launched and post them here. It is a complete guide to all products from different brands and industries. This is a fantastic method of business promotion. If you spot yourself here, then you’ve got this. You can also hire someone to write for your products and services and post them as news or articles on this website.
A local citation is beneficial for everyone who wants to expand their business and come into the limelight. Actually, it is not only for small and local businesses, but the citation is important for major players as well to stay where they are.