Etsy, the famous marketplace, is quickly growing and has a massive impact on the apparel industry. For starters, Etsy is an eCommerce platform or an online marketplace that allows independent crafters, collectors, artists, and virtually anyone can sell handmade, vintage, and custom-made apparel, jewelry, decor items, art, toys, etc. Currently, Etsy competes with popular brands like amazon handmade, Shopify, and big cartel. The good news is that it has carved out a niche in the market thanks to its consumer audience, with 80% being women.

One of the reasons Etsy has quickly grown in popularity is that it accommodates a wide range of shipping methods and accepts many dating methods, including Etsy gift cards, credit cards, debit cards, Apple Pay, and google pay.

The history of Etsy in a nutshell

Etsy was created in 2005 to connect small-scale creators, artists, and collectors with consumers looking for unique goods, gifts, and collectibles with a more custom touch. Surprisingly, the site gained over half a million users and $26million in sales in the first two years. By 2018, the marketplace had gathered over two million sellers and showcased over 50million products. Its growth can be attributed to its web of independent sellers of unique items, most of whom are women.

Etsy and the apparel industry

Etsy is mainly associated with handmade apparel, jewelry, holiday items, toys, vintage furniture, home products, and other collectibles. Unlike other eCommerce websites, everything on Etsy is custom-made, created, curated or collected, and sold by its sellers. Therefore Etsy only serves as the bridge between small independent crafters and online consumers, and in other words, it gives them a way to attract customers.

In recent years many shoppers have embraced the value of vintage and handmade apparel. Many of today’s top styles of clothing are influenced by vintage originals. Many shoppers buy vintage clothes and update them with minor tweaks. It is good to see clothing designers such as kitschy tees embrace the concept of customizing to transform apparel into freshly new designs. Etsy introduced the artisanal culture to the apparel industry, and everyone is embracing custom-crafted apparel. Art is essential in fashion because that is where creative designs come from.

While many people venture into the apparel industry because they love creating, the corporate apparel industry has too much copying to make things as quick and cheap as possible. At its core, Etsy has allowed apparel creators to experiment with a relatively low-risk marketplace because people on Etsy are always looking for unique things.

The Etsy effect on the apparel industry is great, and it is contributing to a culture of uniqueness in the apparel industry. The best part is that everyone can sell or shop on Etsy whether they have an account or want to check-in as a guest. Etsy is mainly perceived as a sustainable and ethical shopping platform since it was initially created to accommodate small creators.

conclusion

Etsy has significantly transformed the apparel industry. Many shoppers are willing to spend more time searching for handmade apparel on Etsy and even meet designers with similar interests.